Join The Journey

!We'd love to have you along! The Hera Project is currently welcoming :

Sponsors & Funders – Brands committed to gender equity and sporting excellence

Educational Partners – Academic, performance, and innovation-led institutions

Media Allies – Outlets championing women’s sport and equality

Sponsors and Funders

Partnering with The Hera Project is more than sponsorship, it’s an investment in excellence, innovation, and meaningful impact. As a pioneering, female-led initiative, Hera is reshaping elite women’s cycling, on the bike and behind the scenes, by providing structured mentorship, holistic rider development, and clear career pathways for women in both performance and support roles. Within 36 months, Hera aims to achieve UCI Continental Team status, setting a new benchmark for inclusivity, professionalism, and sustainable growth in the sport.

1. Maximum Brand Visibility

Logo placement on team kits, bikes, vehicles, and event banners.

Exposure across national & international broadcasts, live streams, and social media.

Digital campaigns, social media, and content featuring your brand to an engaged audience.

2. Align with Positive Values

Demonstrate commitment to gender equity, inclusion, and empowerment.

Promote health, wellness, and sustainability.

Associate your brand with leadership, excellence, and innovation.

3. Corporate Engagement & Networking

VIP access to races, events, and media opportunities.

Unique client engagement experiences: meet the team, ride with athletes, host events.

Support community and grassroots initiatives for women in sport.

By supporting a female-driven, professionally managed team, your business can align with progressive values, showcase commitment to gender equity, and gain national and international visibility through competition, media coverage, and community engagement. Hera offers sponsors access to a highly engaged audience, unique storytelling opportunities, and meaningful corporate activation, from VIP race experiences to involvement in education and mentorship programs.

Investing in The Hera Project is not just marketing, it’s being part of a movement that inspires change, champions female talent, and drives measurable social and sporting impact. By partnering with Hera, your brand helps create a sustainable ecosystem that empowers women to lead, perform, and thrive across every facet of elite cycling

Educational Partners

Partnering with The Hera Project gives universities/colleges the chance to drive innovation in sports science, provide students with hands-on experience in elite cycling, and support the development of female athletes and leaders. The collaboration boosts academic visibility, provides research and mentorship opportunities, and positions the university at the forefront of gender equity and social impact in sport, all while gaining national and international exposure through the team’s competitions and media presence.

1. Cutting-Edge Research Opportunities

Collaborate on applied sports science, physiology, nutrition, and mental health research.

Test and develop innovative performance strategies in a real-world elite cycling environment.

2. Enhanced Academic Profile

Associate the university with a pioneering, female-led initiative promoting gender equity in sport.

Showcase leadership in supporting diversity, inclusion, and athlete development.

3. Student Engagement and Learning

Provide students with hands-on experience in coaching, performance analysis, and technical roles.

Offer internships, placements, and mentorship opportunities within a high-performance sports team.

4. Talent Development Pipeline

Support the growth of female athletes and staff, aligning with educational programs in sports management, exercise science, and related fields.

Facilitate career pathways for students into elite cycling and professional sport roles.

5. Visibility and Networking

Gain national and international exposure through race participation, media coverage, and promotional campaigns.

Collaborate with industry professionals, sponsors, and other academic institutions on impactful initiatives.

6. Social Impact and Gender Equity Leadership

Be part of a project addressing the gender gap in elite sport.

Demonstrate commitment to empowering women in both athletic and leadership roles.

7. Innovation and Knowledge Transfer

Contribute to the development of new coaching techniques, athlete wellbeing programs, and team management models.

Translate research into practice, benefiting both the sport and the broader academic community

Media Partners

Partnering with The Hera Project offers media organisations a unique opportunity to be at the forefront of a transformative movement in women’s cycling throughout the journey.

1. Champion Gender Equity and Inclusivity

Align your brand with a pioneering, female-led initiative that is actively closing the gender gap in professional cycling, both on and off the bike.

2. Gain High-Profile Visibility

Receive exposure through national and international race coverage, feature stories, interviews, and digital campaigns, positioning your outlet as a leading supporter of women’s sport.

3. Access Exclusive Content Enjoy

Behind-the-scenes access to riders, coaches, and staff, offering rich, compelling storytelling opportunities that highlight performance, education, and personal journeys.

4. Support Talent Development

Showcase your commitment to nurturing the next generation of female athletes and sports professionals by promoting Hera’s holistic rider and staff development programs.

5. Contribute to Measurable Social Impact

Be part of a movement creating lasting change in a traditionally male-dominated sport, contributing to the professionalization of women’s cycling and empowering female leadership across coaching, management, and technical roles.

6. Strengthen Brand Positioning

Associate your media outlet with innovation, inclusivity, and sporting excellence, enhancing reputation among progressive audiences and stakeholders invested in equality in sport.

7. Long-Term Storytelling Opportunities

Follow Hera’s journey from national races to UCI Continental Team status, providing compelling, evolving narratives across multiple seasons.