About us

The Hera Project is a pioneering, female-led initiative set to reshape elite women’s cycling—on the bike and behind the scenes.

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Designed to close the gender gap in professional cycling, The Hera Project provides structured mentorship, holistic rider development, and clear career pathways for women in both performance and support roles. Within 36 months, the project aims to achieve UCI Continental Team status, establishing a new benchmark for inclusivity, professionalism, and sustainable growth in the sport.

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A New Standard in Women’s Cycling

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The Hera Project is creating a fully integrated, performance-focused development model that invests equally in riders and staff. The program includes:

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• Staff Development: Clear entry routes for women into technical and leadership roles, including Directeur Sportif, coach, soigneur, and mechanic, supported by hands-on experience.

• Rider-First Growth: Prioritising athlete wellbeing, mental health, and long-term performance through tailored coaching and support.

• Education & Mentorship:  Access to elite-level mentors and professional education in nutrition, physiology, and self-care.

• Academic Partnerships:  Collaboration with universities and research institutions to advance innovation in sports science.

• Career Transition: Structured pathways for female athletes to transition into coaching, management, and performance roles post-racing.

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Why Hera Matters

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While women’s cycling continues to grow in visibility, leadership, coaching, and technical roles remain predominantly male. The Hera Project offers a female-driven, inclusive, and professionally managed platform designed to create real change, building a sustainable ecosystem that supports performance, education, and empowerment.

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By partnering with Hera, brands and institutions have the opportunity to:

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• Align with a high-impact gender equity initiative

• Gain national visibility through race participation and media exposure

• Support talent development across all levels of the sport

• Contribute to measurable social and sporting change within an Olympic discipline

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The Road Ahead

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The Hera Project’s strategic roadmap includes:

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• 0–6 Months – Core staff and rider recruitment; formation of academic and sponsor partnerships

• 6–12 Months – Pilot mentorship and development programs; national-level competition

• 12–18 Months – Expansion of race calendar; increased continental and UCI races

• 18–36 Months – Application for UCI Continental Team status; participation in international events; strategic alignment with Pro and World Tour teams.

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Partnership Opportunities

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The Hera Project is currently welcoming:

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Strategic Partners – Academic, performance, and innovation-led institutions

Sponsors & Funders – Brands committed to gender equity and sporting excellence

Media Allies – Outlets championing women’s sport and equality

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“The Hera Project is more than a team—it’s a movement,” said Team Principal Christine White. “We’re building a future where women are empowered to lead, perform, and thrive in every part of elite cycling.”